Hacker News, New Design Approach

TWO DAYS DESIGN CHALLENGE

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Project Highlights

Objective: Design Exercise

Role: UI & UX Design

Timeline: 48 Hours

Brief Overview

The Y Combinator product team are looking to improve two business metrics: article clicks per session and time spent on site, while making the site visually stunning. Design a new homepage for the site, annotate what works and what doesn’t, what you have changed and why.

 

 
 

Approach

I started my process with the collection of all listed business goals and launched a top-level review to list a few points where some improvements to the site could be made.

This research provided some guidance during the creative and decision making process, prior to finalize a high level design in Sketch.

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How could we improve it?

I started by looking through the existing site and performed a design audit. Looking at the where content lives, how information is presented to users, as well as other heuristics.

Bases on existing site, the areas where I focused to improve the page included: navigation, information architecture, layout and accessibility of content.

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What are visitors saying?

In order to understand my targeted users, I’ve started reading some discussions in the community discovering further insights on how people feel about the site.

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Ideation

I then sketch different ideas on paper and grouped information identified earlier

 
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Visual Design

Following Y Combinator brand guidelines, the interfaces and layout used in the design, aim to encourage the user’s engagement with the website and the content

 
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