CFM International

2015 -2016

CFM is the industry’s worldwide leading manufacturer and supplier for airline jet engines and 50/50 joint venture between GE Aviation and Safran Aircraft Engines.

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Project Overview

Before the release of their new LEAP engine, CFM needed a redesign of their current site to better address a broader audience of visitors ranging from everyday passengers to aviation enthusiasts.

Responsibilities

As a Sr UX Designer, I managed and supervised the entire design process from the initial discovery phase to the design and development. I also provided remote guidance on the content strategy, defined a new information architecture, outlined user flows, and created wireframes, as well as a spec documentation.

Other team members included a Creative Director in New York, a Producer, and two Developers based in London.

Components

Agile Sprints (3 weeks) • UX Management • Content Strategy • User Flows • Information Architecture

Tools

Sketch App • InVision • OmniGraffle • PowerPoint


 
 

Secondary Research

CFM had provided a high-level research of their target audience. However, in order for me to further understand the mindset and interests of who I was designing for, I started by conducting secondary research across Aviation Blogs, Traveling, and Customer Services sites.

 

Primary Users

Influencers, Thought Leaders, Customers, Investors & Financiers

Secondary Users

Academia, Current & Future Employees, Executives, Union workers, Pilots, Av Enthusiasts and Suppliers

Tertiary Users

Passengers and Flying Public

 
 
 
 

Content Strategy & Information Architecture

In partnership with Cohn & Wolfe, who have worked with CFM for many years, we conducted different Content Strategy activities that helped outline a plan for missing content.

The following site map and journeys helped us communicate the new structure to CFM, as well as help them have internal discussions and approve the proposed solution.

 
 
 
 

Wireframes

I began by looking at the structure and behaviors of the global navigation of the site, including how it would translate across devices.

 
 
 

As a result of the content strategy activities and stakeholder interviews, I started defining the new content structure and layout for each page. Additionally, I took advantage of the text sections in the wireframes to document our conversation regarding content strategy.

 
 
 

Mobile wireframes of each page helped the development team adapt the site for the smallest device.

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In addition to the mobile wireframes I delivered, the spec documentation below helped developers build each template. A copy of the full documentation can be downloaded at the top of this case study.

 
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